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Unipost challenges and is set to have 25% market share New wings

Corchón Mireia. digital economist

Post: Competition questions his role

The private operator Unipost marks a decade almost single-handedly facing down the post. The company, born from the merger of three regional companies, is halfway to its full potential because the total liberalization of the service, which came into force on 1 January, has not been done by the time effectively, says the company's general director, Paul Raventós.

Post continues to maintain certain "privileges." Thus, for example, have not complied with European legislation obliges it to apply on 18 percent VAT to large customers, which would deprive it of its economic advantage in sectors that can not deduct VAT and finance.

Despite the competition, the company owned by the Raventos family and owned by the German postal operator Deutsche Post, has carved out in ten years with a 12 percent market share in Spain. After a decade measuring forces with the Post, Unipost plans to double the size of the company within five years.

Win size without purchasing

This plan to control a quarter of the English market of postal items materialize without carrying out acquisitions, only through organic growth through new services and commitment to customers, including administration.

Raventós remember in this area until recently were granted postal services without holding a competition. "Our penetration in public administration is low, at 10 percent. Here we can indeed generate large customers." The group also wants to focus its efforts to offer more services in the online world.

Unipost The director general of works to be done in the next five years with 25 percent of shipments of companies in Spain, a challenge already warns that it is "easy to achieve." Increasing your business will also be reflected in billing. "We are able to duplicate," he said.

In recent times, the postal in Spain fell 20 percent, although Unipost has managed to get so immune to this decline in the market. "The priority has been to maintain sales," said the manager. According to his data, the company closed 2010 with a sales increase of 0.5 percent to 109 million euros.

The increases are lower than those recorded in previous years, when the company was growing at rates of 4 percent in 2009 or 8 percent in 2008.

Another avenue for growth will come from the liberalization of postal services that are being promoted in most countries on the continent. In his view, the reorganization will culminate in a scenario in which "probably there will be three or four players" in Europe.

Unipost is aware of the opportunities that may arise in the company of Deutsche Post, which controls 37 percent of its capital. The Catalan company sees many opportunities to "generate a second operator" alternative to the state with the German company in other countries, such as going to trade directly in another country without a local partner or even make a local acquisition. "We believe that Our business model is replicable, "says .

Raventós is not necessary to resort to external financing to implement its plans. "Our debt is very low," he adds.

http://www.eleconomista.es/empresas-finanzas/noticias/2941329/03/11/Unipost-reta-a-Correos-y-se-fija-tener-el-25- of-mercado.html